Video #7: Creating an Ideal Client Profile
Video #7: Creating an Ideal Client Profile
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Would you like to immediately improve your prospecting?
Sellers commonly think about their best customers, but few intentionally define a profile to guide their prospecting. Ideal client profile (ICP) provides a model to guide prospecting. Rather than just looking for anyone who may be willing to buy, ideal client profile supports replicating your very best customer opportunities.
Watch this quick 5-minute video to learn some quick best practices to:
- Define your ideal client profile
- Identify what those clients have in common
- Understand how ideal client profile supports selling success
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